Even at the time of this writing, in early 2012, video marketing and YouTube are still powerful for search engine optimization as well as increasing visitors to your website. Video marketing is not hard to learn; so you need that knowledge in addition to creating good video content. So this article will briefly cover three important points regarding YouTube and video marketing: the title of your video, the length of your video, and promotion of your video.
The title of your video is very important for grabbing the attention of people, and that is what you want to do. There is a similarity with article directories because it is the title that helps the content get viewed, and that is what you want.
If you have great videos and your titles reel in the viewers, then that is how you can build-up your YouTube channel. Now, you do need to optimize your video titles just like optimizing the title of an article or blog post, and each video will have its own main keyword phrase. Just the way your website's title is important for search engine optimization, the title that you give to your video is also important for its success.
Be extremely careful about long videos (over ten minutes) because they warp peoples' minds, or, people hate them. But, as always, if your videos are engaging and jam-packed with great content, then people will watch an hour's worth if they are that good. So, yes, this area is a judgment call because you usually do not know if your content is great or not. You can make shorter videos (under five minutes) and just see what kinds of comments you receive from people. If you are good enough you will get some subscribers, and then at that point you can deviate from things and experiment.
There are basically two main places for promotions, on YouTube and then externally such as search engines and your own site. You may also post your videos at other video sharing sites. These other sites will bring in additional traffic, however they will not bring you the traffic that YouTube can. In addition to SEO you may also post your video to social media sites such as Facebook and Twitter as well as social booking sites like Digg.
Web video marketing is a great way to promote your business to potential customers. Following these guidelines will help you find your customers and reel them in.
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