Here's a simple guide to get started:
First, know what your target audience wants to watch. Before you start filming, ensure that you have a very clear idea as to what your target audience are looking for. Don't worry as doing this is relatively easy. First, run surveys on your website and on your blog. You can also ask on forums. Most people would want to watch how-to guides and useful presentations. Just give them what they want so you will not have any problem getting them to watch your videos.
You would want people to not only watch your videos but to take action. You would want them to visit your blog/website and you want them to share your videos via Facebook, Twitter, and Google+. Well, that can only happen if your content is worth sharing. As much as possible, impress your prospects by giving them unique, valuable information. Sharing insider tips and trade secrets would usually do the trick.
Quality counts. Even if you have the most entertaining, most educational content, people will not watch your videos, much more share them, if the quality is poor. So, invest a little when filming. Get nice lights and quality camera. Also, ensure that your audio is clear and crisp. If you're using background music, ensure that this will not affect your audio in anyway.
Think of an amazing title. Your prospects will decide whether or not to open and watch your videos based on the title that you're using. So, ensure that you use something that is compelling and thought-provoking. If you know how to pique their curiosity, you can be assured that your videos will be opened over and over again.
Keep it short and sweet. Time and time again, I'll tell you that online users have very little patience especially when they're looking for information. They want everything fast and instant. So, don't take too much of their time when doing video marketing. The key here is telling them everything that they need to know in as little time as possible. 1-3 minutes would be fine. Anything more than that, you can expect your audience to fall asleep before they even finish watching your videos. You don't want that to happen, right?
Promote your videos. Use social networking sites when promoting your videos so you can reach more potential clients. Just insert the link and tell people the gist of your content. To gather more interest, ensure that you write this in a way that you can target their emotional hot buttons or pique their curiosity.
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