In video production, technology is constantly changing. This is an exciting element of our industry but can also be confusing to the uninitiated. Here are some current trends that are a part of our daily lives in the Video Content world.
1. DSLR Technology
One of the major new trends in shooting video is the DSLR camera. The DSLR is quickly becoming the new standard because it is very versatile and cost effective. Shooting with a DSLR utilizes still photo cameras such as the Canon 7d and their larger image sensors. These sensors are larger than most video cameras and allow for a more narrow depth of field. This narrow depth of field allows for a more "movie like" look, where the background is out of focus. The DSLR will shoot video in full 1080 HD which, when coupled with the flexibility of the large image sensor, can produce some breathtaking videos. Hollywood has even started to use these cameras for big budget motion pictures!
2. Online Video Content
Video content on the web has really taken off in the past few years. When YouTube first came out, it was a great site to watch videos of cats playing piano. Now it is a place for creative minds young and old to share their visions with anyone. The amount of quality content and number of users has skyrocketed since its inception. Video on the web is also becoming more prominent on business websites. Businesses can showcase their products and services in a way that engages as well as entertains the viewer. Companies are using video as a way to drive consumers to their websites in all avenues of their marketing campaigns, and it's working.
3. Effectively Reach New Audiences
Businesses are now using the internet to broadcast meetings worldwide as they happen. Bands stream concerts to people who can't make it to their shows. Even the President of the United States has used live broadcasts over the internet to answer questions from around the country. Live Webcasts are here to stay, and a quality webcast send a statement about your business.
4. Green Screen Technology
Green screen is not new technology, of course! Technology has ramped up the use of green screen in news and entertainment, but there's a place for it in the corporate world as well. Keying out the green screen and adding in a certain background can set the mood for your video. You have so many more options for backgrounds that what you're likely to find around a standard corporate office.
Thanks for taking the time to read current trends in video production, and we hope it helped trigger an idea or two about how you can utilize video to make your company stand out.
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